|WEBSITE MARKETING - SEARCH ENGINE OPTIMIZATION
Web site marketing is more then just optimizing your web pages and
content. You can have the best web site on the Internet, but if it's not
correctly optimized for the all the search engines and properly
marketed, your site will see little to no visitors. If you follow the
proper steps and adhere to the various search engine optimization
techniques, you can start receiving increased traffic within weeks.
Meta Tag Optimization - This is the first most important stage
and varies from one major search engine to another. All the major search
engine view and treat the Meta Tags differently so you have to generate
them so that they're compatible and acceptable with the three major
search engines which are Google, Yahoo and MSN. A wrong move here could
get your site easily knocked way down on the search results or even
worse - banned.
Page Content Optimization - This is also a very important step
since this step also once again varies from one major search engine to
another. There are many articles out there that state "content is king"
and this is not all too far from the truth.
One-Way Inbound Links - These type of links for the most part are
the most important though they can sometimes depending on the industry
not be the easiest to achieve. One-way inbound links are simply links
to your site from other web sites where you do not have to provide a
link back to their web site, but you have to make sure that the site
linking to you is relevant to your content.
Reciprocal Links - These are easier to achieve then one-way
inbound links, but many sites are only willing to place your link on
their site after you have place a reciprocal link on your web site to
theirs. Reciprocal links for the most part do help your site's link
popularity, but certain search engines don't place as much emphasis on
this as opposed to one-way inbound links.
Pay Per Click - This is the quickest and easiest way to get your
site listed within the major search engines though it can become very
costly if you don't approach your campaign in the correct manner since
you're paying for every person that clicks on your link.
Contact us now
with any questions that you may have about web site
marketing or search engine optimization, or request a free quote
with your current web site marketing requirements.